What Is KOLLAB? The Team Bringing K-Beauty Brands to U.S. Cities

Seoul has the brands. We bring them to your city :) Meet the Los Angeles team behind the pop-ups, workshops and shop.

Guests and the KOLLAB team at a K-beauty masterclass under the KOLLAB neon sign
KOLLAB Journal · About us
Los Angeles · K-beauty · Pop-ups

Seoul has the brands.We bring them to your city.

Est. in Downtown LAPop-ups · Workshops · Shop4 min read
Home baseDowntown LA
Latest cityDallas
Guests there3,000+
Next stopAtlanta

KOLLAB is a Los Angeles team that introduces Korean beauty and lifestyle brands to U.S. shoppers through pop-ups, workshops and an online shop.

That is the short answer. The longer one is about a gap. Korean brands are very good at making products and very good at getting seen online. What most of them do not have in the U.S. is a place where people can try the product and ask a person about it.

We build that place. Sometimes it is our own space in Downtown LA. Sometimes it is a weekend in a city that has never had a K-beauty event.

How it started

From content to a front door

KOLLAB was started by Chloe Chun. She began as a videographer, built a content agency, and grew it into SkoopMarketing, which runs U.S. social media for Korean brands.

The agency work kept ending at the same wall. A campaign could get a brand seen by a lot of people. It could not put the product in someone’s hand. KOLLAB is the answer to that: a physical front door for brands that are already knocking online.

What we do

Four ways to meet a brand

1
In new cities

Pop-ups

Multi-brand weekends in cities outside LA. Our Dallas pop-up, Bloom Haus, drew more than 3,000 guests. Read the recap.

2
In Downtown LA

K-LAB

Our home space, with a rotating line-up of Korean brands and a new theme to explore on every visit.

3
Learn by doing

Workshops

Brand-led workshops, artist masterclasses and topic seminars where you try everything yourself. Why we host them.

4
Anywhere in the U.S.

Online shop

The brands you meet at our events, shipped from kollab-la.com.






Scenes from Bloom Haus, our Dallas pop-up.

Who it is for

Three groups, one room

Shoppers

If you are curious

Try before you buy, ask real questions, and find brands that have not reached the big retailers yet.

Brands

If you are entering the U.S.

Meet customers, creators and buyers in person, and learn how your product lands before a retail commitment.

Creators

If you make content

Early access to new brands, hands-on sessions worth filming, and a community of people who love the category.

For brands

How working with us goes

  • 1
    Pick a format. A booth at a city pop-up, a slot at K-LAB, a workshop, or a launch of your own.
  • 2
    We build the room. Space, design, staffing, guest list and creator invitations are on us.
  • 3
    You meet your customer. Your team is there to explain the product and hear the questions.
  • 4
    You leave with answers. What people chose, what they asked, and what they came back for.

Where we are going

Dallas was our first pop-up outside Los Angeles. Atlanta is next, and more cities follow in 2027.

Next stopMore cities in 2027
LAX → DFW → ATL

See upcoming events
Questions we get asked
What is KOLLAB?

We are a Los Angeles team that brings Korean beauty and lifestyle brands to U.S. cities through pop-ups, workshops and an online shop. Come say hi :)

Is KOLLAB a store or an event company?

A bit of both! We have a home space in Downtown LA, we run pop-ups in other cities, and we ship from kollab-la.com.

Which brands does KOLLAB carry?

Mostly newer Korean brands that are hard to find in U.S. stores, next to a few names you may already know. The line-up changes often, so the shop page is the best place to look.

Does KOLLAB ship across the U.S.?

Yes, and shipping is free on orders over $60.

How can my brand work with KOLLAB?

We would love to hear from you. Send us a note through our contact page and tell us what you are planning.