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Notes from the shop floor.

Pop-ups, workshops and the people behind KOLLAB.

KOLLAB Journal cover: K-Beauty in Dallas, 3,000 came
Bloom Haus

K-Beauty in Dallas: What a 3,000-Person Pop-Up Showed About the Next U.S. Market

We planned for 1,500 guests in Dallas. More than 3,000 showed up :) Here is what we learned about bringing K-beauty beyond LA and New York.

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